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Paid Search Engine Inclusion Programs - An Overview------------------------------------------------------ by Ralph Tegtmeier ------------------------------------------------------ Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview as per 2002-02-23 for your orientation. Search Engines ============== FAST/Alltheweb -------------- (Forthcoming) First URL: n/a Next URL: n/a 10 pages/yr.: n/a Time Frame: n/a Exposure: FAST/Alltheweb, Looksmart, Lycos, PepeSearch, Scandinavia Online, Sinohome, Tiscali, T-Motion, T-Online Signup: (info queue) < http://www.fastsearch.com/products/internet/partnersite_start.asp > (Unwrap link text before clicking!) AltaVista --------- First URL: $ 39 Next URL: $ 29 10 pages/yr.: $600 Time Frame: 6 months Exposure: AltaVista, Fireball Signup: < http://www.altavista.com/sites/search/express_incl > AskJeeves/Teoma ---------------- First URL: $ 30 Next URL: $ 18 10 pages/yr: $192 Time Frame: 12 months Exposure: AskJeeves, Teoma, iLor Signup: < http://ask.ineedhits.com/ > Inktomi ------- First URL: $ 39 Next URL: $ 25 10 pages/yr: $264 Time Frame: 12 months Exposure: AOLSearch, Bluewin (CH), HotBot, iWon, Looksmart, MSN, Overture Signup: Currently 4 agencies available - Ineedhits < http://ink.ineedhits.com/ > Outrider < http://www.outrider.com/ > Position Technologies < http://positiontech.com/inktomi/enroll.cfm > Verisign Lycos ----- Membership: $ 18 Any URL: $ 12 10 pages/yr: $138 Time Frame: 12 months Exposure: Lycos network Signup: < http://searchservices.lycos.com/searchservices/ select_registration_step1.asp?rug=y > (Unwrap link text before clicking!) Directories =========== Looksmart --------- One Domain: $299 Time Frame: one time fee Exposure: Looksmart, AltaVista, CNN, GOeureka, iWon, Juno, MSN, TimeWarner, 370+ ISPs Signup: < http://listings.looksmart.com/?synd=none&chan=lshomebus > Workaround: Join Zeal as an editor < http://zeal.com/users/build_directory.jhtml > Yahoo! ------ One Domain: $299 (Adult content sites: $600) Time Frame: 12 months Exposure: Yahoo! Signup: Go to relevant category and click on "Suggest a Site" link Workaround: Try Joe Petrow's site (no guarantees!) - < http://www.joepetrow.com/?PAGE=yahoofree > This text may freely be republished or distributed in unmodified form provided the following resource box is included intact either at the beginning or the end of the article and a complimentary copy or notice (link) is sent to the author at the address specified below: Ralph Tegtmeier is the co-founder and principal of fantomaster.com GmbH (Belgium), < http://fantomaster.com/ >, a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services. He has been a web marketer since 1994 and is editor-in-chief of fantomNews, a free newsletter focusing on search engine optimization, available at: < http://fantomaster.com/fantomnews-sub.html > You can contact him at mailto:fneditor@fantomaster.com (c) copyright 2002 by fantomaster.com All rights reserved. Downloaded at: < http://fantomaster.com/ > © 2004 HostWrap.com , All rights reserved. Unauthorized duplication or publication of any materials from this Site is expressly prohibited. |
